MAISON BETC

Creativity that makes history in luxury.

Mar. 11, 2026

Maison BETC Strengthens its Leadership in the World of Luxury and Event Production with Havas' Acquisition of Eyesight

Through this acquisition, Maison BETC consolidates its ability to support luxury brands across their entire value chain

Mar. 09, 2026

Lacoste Launches Original Aqua With New Campaign by MAISON BETC Paris

For the launch of Lacoste Original Aqua, the brand continues to draw inspiration from the creative territory established in 2024

Dec. 23, 2025

ALPINE and MAISON BETC Paris Unveil "The Anomaly"

To celebrate the arrival of the A390, the brand's first 100% electric sports fastback, ALPINE and MAISON BETC PARIS defend a strong conviction

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Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon