MAISON BETC

Creativity that makes history in luxury.
Mar. 11, 2026

Maison BETC Strengthens its Leadership in the World of Luxury and Event Production with Havas' Acquisition of Eyesight

Through this acquisition, Maison BETC consolidates its ability to support luxury brands across their entire value chain

Mar. 09, 2026

Lacoste Launches Original Aqua With New Campaign by MAISON BETC Paris

For the launch of Lacoste Original Aqua, the brand continues to draw inspiration from the creative territory established in 2024

Dec. 23, 2025

ALPINE and MAISON BETC Paris Unveil "The Anomaly"

To celebrate the arrival of the A390, the brand's first 100% electric sports fastback, ALPINE and MAISON BETC PARIS defend a strong conviction

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door