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M&C Saatchi Sport & Entertainment

20 years connecting brands to consumers through the things people love.

Jun. 24, 2026

M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo

The agency will work for BOSS and HUGO across key brand and business moments

Feb. 16, 2026

M+C Saatchi Sport & Entertainment Appointed by Betway to Deliver through-the-Line Global Sponsorship Campaign

This collaboration marks an exciting milestone as Betway, a leading global gaming and entertainment brand

Nov. 20, 2025

M+C Saatchi Sport & Entertainment Launches Fancom #3: A Call For Brands to Engage Women's Culture with Intention

The latest edition of M+C Saatchi Sport & Entertainment's Fancom report explores how women are reshaping the culture of sport, entertainment and lifestyle

Oct. 16, 2025

Formula E Appoints M+C Saatchi Sport & Entertainment to Boost Global Brand and Communications

Agency wins global brief following competitive pitch process

Jul. 08, 2025

Forget Love Island. Love Iceland: Jalen Brown Trades Drama for True Paradise on a Rebound Trip

A short film shares an open invitation to the ex-contestant to explore Iceland and all it has to offer

Apr. 08, 2025

M+C Saatchi Sport + Entertainment Announces New U.S. Leadership Team

Val Middleton, former EVP for NBA superstar Stephen Curry, to lead sports & talent partnerships; Danielle Mileno to head PR

Jan. 23, 2025

ATP Tour Picks M&C Saatchi Sport & Entertainment for Innovative Content after Competitive Pitch

The multiple award-winning agency has been retained to develop ATP Tour’s digital and social-first non-live content through 2025

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars