Lucky Generals
A Creative Company for People on A Mission.
+44 (0) 203 371 6360
They are all about behavioural change. They want people to do things, not just feel things, as a result of their work. They get out of bed to make a difference.
Latest News
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet