Lerma/

We create to resonate.

+1 214-891-4100

LERMA/ is a full-service branding and creative agency dedicated to channeling creativity for good. Based in Dallas, LERMA/ was founded by Pedro Lerma with an emphasis on omniculturalism and a belief that they can affect culture positively by reflecting the culture of the world around us. Current clients include Avocados From Mexico, Anheuser Busch - InBev, Interstate Batteries, Lifeway, Ocean Spray, and The Home Depot.

Latest News

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet