Lemon
Lemon was born on March 2, 2021, with the aim of changing the traditional strategic/creative process, questioning the linear way in which it is carried out between areas for a new and efficient multidisciplinary collaborative process.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness