KING

Stockholm based independent advertising agency, founded by Frank Hollingworth and Sunit Mehrotra in 1994.

Long-time colleagues Frank Hollingworth and Sunit Mehrotra founded King in 1994 (until 2000 known as HollingworthMehrotra). Over the years we have, in a novel and creative yet consumer relevant way, solved communication problems for both Swedish as well as international clients.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness