JKR
We’re a global branding agency that make brands distinctive.
Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds
Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest
JKR Helps Tenable Bring Clarity to Cybersecurity's AI Era
JKR partners with Tenable on a strategic brand transformation and campaign to reposition the company as a Modern Leader in Exposure Management
JKR Announces New Executive Leadership Team and UK CEO as Business Expansion Continues
JKR is defining what a branding agency of the future looks like through leadership evolution and the integration of new technologies and partnerships
JKR Crafts Strategy, Identity, and Experience for D&AD Awards and Festival 2025
The "Drawn to Create" campaign brings creativity’s pull to life, forging distinctive brand behaviors that connect and future-proof D&AD across all touchpoints
JKR Has Built the World's Most Distinctive Brands
Global branding agency JKR boosts strategic and creative power with an Experience acquisition and Strategy expansion
JKR Appoints Ricardo Bezerra as ECD, Further Strengthening its World-Class Creative Leadership Team
Ricardo brings more than 25 years of award-winning experience in branding, design, and innovation
JKR Adds Industry Heavyweight Stuart Radford to its Expanding Global Creative Leadership Team
Stuart’s appointment reflects the agency’s ongoing growth, with a 25% expansion into new categories over the past year
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars