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INSTINCT

One of the most effective creative agencies in Russia. One of the most awarded too.

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Nov. 26, 2020

Giant Food Falls from Above in IKEA's Warning to Wasteful Christmas Consumers

Great Guns director Ilya Naishuller helms the dramatic spot from Ikea Russia which encourages viewers to store their leftover food in containers.

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness