Initiative
Initiative is the culturally-focused communications agency within IPG Mediabrands.
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Latest News
Oct. 21, 2026
ACC Study Reveals a Changing Definition of Olympic Success Ahead of LA28
New Research Reveals What Fans and Residents Want from the 2028 Games and Brand Activations
Oct. 21, 2026
Acceleration Community of Companies Expands Atlanta Hub to Help Brand Marketers Master AI-Driven Discovery
ACC Intelligence-led investment will supercharge the data-driven power of Atlanta’s Stripe Theory