Havas Sports & Entertainment

The Brand Engagement network of HAVAS

+33 1 58 47 80 00

We create meaningful relationships between brands and people through their passions in the moments that matter. Whether it be sponsorship, partnerships, celebrity endorsement, live brand experiences, bespoke or off the shelf, we recommend pioneering engagement solutions to ensure an ongoing conversation with brands’ current and future fans.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness