Happiness Saigon

Happiness Saigon is a new communication agency with the vision that nowadays Everything is Media and even more Everyone is Media.

Happiness Saigon is an award winning creative connectivity agency based in Saigon, Vietnam operating for partners in Vietnam and South East Asia. The agency is well-known to design connected brands that trigger emotions that trigger business. The agency believes in the power of creativity, the power of humanity and in happiness, that fuels both. The 48-people strong, multicultural and multitalented crew of Happiness has won numerous awards and have signed for Vietnam’s most awarded creative idea with UNICEF #NoFilter.

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars