GOOD-IDEA

GOOD-IDEA® is a commercial & narrative production company.

Mar. 20, 2023

Audi's Cinematic new Campaign Tells a Majestic Tale of Pioneers

The trio of commercials mark production company GOOD-IDEA’s second collaboration with the brand

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness