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Fuse

A global sports & entertainment agency

Jul. 24, 2026

SailGP Appoints Fuse as PR and Communications Agency Ahead of Emirates Great Britain Sail Grand Prix

As part of the campaign, Fuse has identified high-impact moments in the build-up to race weekend to engage the press and will develop tactics

Feb. 03, 2026

Fuse Strengthens Latam Presence With Mexico City Office Launch

Led by Luis Rico, Fuse Mexico will deliver a full-service proposition spanning strategy and consultancy, partnership negotiation and management, activation

Nov. 10, 2025

Fuse Appoints Matt Bailey as Managing Partner

Bailey joins the agency on 10th November 2025 and will report into Lucy Basden-Smith, becoming part of the Fuse Executive Leadership Team

Sep. 11, 2025

Fuse Sign Havas Play Manging Director Lucy Basden-Smith

She has led major national and global partnerships and sponsorships, including EE x The Home Nations, BAFTA, Wembley Stadium, Defender x Rugby World Cup 2022 and 2023

Aug. 20, 2025

Fuse Appoints Strategy Team to Deliver new Proposition for Clients

Strategy has always been a cornerstone of Fuse's approach, and this team builds on that legacy to further elevate the agency’s strategic capabilities

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon