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Fuse
A global sports & entertainment agency
Fuse Strengthens Latam Presence With Mexico City Office Launch
Led by Luis Rico, Fuse Mexico will deliver a full-service proposition spanning strategy and consultancy, partnership negotiation and management, activation
Fuse Appoints Matt Bailey as Managing Partner
Bailey joins the agency on 10th November 2025 and will report into Lucy Basden-Smith, becoming part of the Fuse Executive Leadership Team
Fuse Sign Havas Play Manging Director Lucy Basden-Smith
She has led major national and global partnerships and sponsorships, including EE x The Home Nations, BAFTA, Wembley Stadium, Defender x Rugby World Cup 2022 and 2023
Fuse Appoints Strategy Team to Deliver new Proposition for Clients
Strategy has always been a cornerstone of Fuse's approach, and this team builds on that legacy to further elevate the agency’s strategic capabilities
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars