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Fuse
A global sports & entertainment agency
SailGP Appoints Fuse as PR and Communications Agency Ahead of Emirates Great Britain Sail Grand Prix
As part of the campaign, Fuse has identified high-impact moments in the build-up to race weekend to engage the press and will develop tactics
Fuse Strengthens Latam Presence With Mexico City Office Launch
Led by Luis Rico, Fuse Mexico will deliver a full-service proposition spanning strategy and consultancy, partnership negotiation and management, activation
Fuse Appoints Matt Bailey as Managing Partner
Bailey joins the agency on 10th November 2025 and will report into Lucy Basden-Smith, becoming part of the Fuse Executive Leadership Team
Fuse Sign Havas Play Manging Director Lucy Basden-Smith
She has led major national and global partnerships and sponsorships, including EE x The Home Nations, BAFTA, Wembley Stadium, Defender x Rugby World Cup 2022 and 2023
Fuse Appoints Strategy Team to Deliver new Proposition for Clients
Strategy has always been a cornerstone of Fuse's approach, and this team builds on that legacy to further elevate the agency’s strategic capabilities
Latest News
Oct. 23, 2026
Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK
Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters
Oct. 23, 2026
Florence Signs Director Jake Vriez Elaar
The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work





