Fela

Own your culture, tell your story.

Fela, co-founded by veteran Director X and long time manager and business partner Taj Critchlow is a lifestyle brand that celebrates inclusion and diversity. A production company that specializes in making cutting edge content in the realm of music videos, commercials, documentaries and films. 

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon