Extended Reality Group

Virtual production and creative solutions studio

Extended Reality Group is a market leading virtual production and creative solutions studio. We specialize in working with storytellers, brands, and creators to connect with audiences through the use of bleeding edge technology and innovation. Our team of artists, integrators and production experts have all come together with our core foundation focusing on XR, MR, AR, and VR.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness