Essential Good

Modern Marketing for Progressive Brands

+1 415-948-6747

Essential Good is an agency designed and built to service the cannabis industry and other fast-moving, progressive new categories. Our team has been working in the cannabis space since 2014 and we’ve helped launch and sustain many of the industry’s top brands. While most of us call Oakland home, our team is agile, flexible, and infinitely scalable across the country and the world, allowing us to service large multi-state operators and international brands.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness