Digital Cinema Media
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing brands and customers with cinema advertising solutions across our national portfolio of cinemas including Cineworld, Vue, Odeon and major independents.
EE Launches "Toy Story 5" Inspired DCM Collaboration Helping Families Talk Online Safety
Launching nationwide from 19th June, the campaign marks EE’s first bespoke cinema collaboration of this scale
Look up! Anamorphic RAF Fighter Jet Soars Above Viewers at Cineworld
Cinemagoers will experience the illusion of a 3D fighter jet soaring out of the screen overhead during the RAF production, all without the need for 3D glasses
Agent hot Hatch – MINI's John Cooper Works Cruises through Cinema
The automotive brand shifts gear with a major multi-touch campaign targeting Cineworld and Picturehouse Outdoor Season
Sky Glass Brings Rainforest to 4DX with Andrew Garfield
The Cineworld Superscreen partnership includes a new Sky-sponsored ident, rotunda screen takeover and 4DX ad starring Andrew Garfield
Ad of the Day | BAFTA & DCM Unveil Star-Studded Cinema Trailer Honoring Video Game Storytelling
The trailer launches in cinema ahead of the 21st BAFTA Games Awards on Tuesday 8 April
Digital Cinema Media (DCM) has Unveiled the Latest Edition of its Industry-Leading Building Box Office Brands Series
Partnering with Everyday People, the study shows cinema boosts brand value and financial success
The RAF Partners with Cineworld to Launch Groundbreaking "Thrill Seekers" Film Season
The partnership supports the RAF's long-standing recruitment campaign "The Force Protecting Space" alongside bespoke co-branded idents
Specsavers Joins Forces with Cineworld to Launch Large-Scale Cinema Partnership
Specsavers has teamed up with Cineworld Cinemas to bring its renowned Should’ve humour to the big screen
Google Pixel Partners with Odeon to Take Over Their "Turn Your Phone Off" Message
Google Pixel will be taking over the pre-movie "turn your phone off" moment across Odeon to promote its Pixel 8's latest feature
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness