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Protect Our Winters UK: Divest the Dirt 9.5 Eurosport: Race to LeMans 8.0 Monster Energy: #UnleashtheBeast Come With Us 7.0 Santa Cruz Bicycles: Get Creative With Your Surroundings 9.0 Real Madrid: Rituals 10.0 Continental: The Descent 9.5 Ad of the Day | adidas Outdoor: Welcome to the Family 10.0

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Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness

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