Cummins & Partners

Cummins&Partners | Australia's leading independent creative media agency

Cummins&Partners is Australia's leading independent creative:media agency. A creative:media agency? Yes, we've brought creative and media back together. We are a full service creative agency, as well as a media planning and buying agency. Bringing these two disciplines back together, as the medium and message must work together to be fully effective. We proudly develop 'enduring brand platforms that drive action'​. That is, we develop brand platforms that give the brands we work with an enduring and continual voice. With the platform in place, everything we do drives action, as we are in the behavioural change business. Cummins&Partners have 5 values that guide our culture, and drive our behaviours: Run Towards the Fire, No Random Acts, Good Energy, Shoulder to Shoulder, all with an unabashed aim to ‘Create Jealousy'​.

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars