CHE Proximity

Data insights + customer experience + technology + breakthrough creativity.

At CHE Proximity we’re not only pioneers of the new agency model, but also connected creativity.

Connected creativity is the synchronisation of strategic positioning, engaging creative and advanced planning to ensure ideas cut-through and deliver the strongest commercial performances.

To create such work, the classic marketing disciplines of advertising, experience, PR, CRM, media and digital are all unified to craft a new breed of agnostic agency.

We promise – and deliver – whole of business, customer-centric transformation.

Latest News

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet