BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Latest News

Jul. 24, 2026

Amazon Music Announces It Is Streaming Audiobooks with a Cinematic Campaign Created by MakeMake Prototyping

Dramatizing how audiobooks enrich everyday life, the series captures the breadth of audiobook titles available

Jul. 24, 2026

Announcing The AMP Accords: A Bold New Framework for Podcasting Measurement

Detailed report contains expert perspectives, frameworks and implementation plans, representing the industry’s first effort to align both audio and video podcasting measurement