BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Latest News
Sep. 14, 2026
Unilever's Rexona Launches First Southeast Asia Campaign with frank. Singapore
The global platform, developed by LOLA MullenLowe and launched in late 2025, repositioned Rexona around the broader truth that life gives women many reasons to sweat
Sep. 14, 2026
Magic Mind Unleashes The "Lil' Genius" Inside All of Us
The campaign uses fast-paced, offbeat humor to explain the unique product benefits while dramatizing the highly relatable problem Magic Mind solves