BETC HAVAS

Sexy&Bold.

+55 11 2126-1000

Founded in 1994, BETC Paris is the largest agency in France and is among the most creative according to the Gunn Report and AdWeek.

In 2011 it began the process of expansion, opening BETC London. In 2014, BETC launched BETC São Paulo headed by co-CEOs Erh Ray and Gal Barradas.

BETC’s guidance is for brands and it seeks a subtle balance between strategy and business, creativity and art. In a world where everyone lives connected in continuous time, BETC is prepared to generate multichannel experiences to the consumers of its customers.

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars