BETC HAVAS

Sexy&Bold.

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Founded in 1994, BETC Paris is the largest agency in France and is among the most creative according to the Gunn Report and AdWeek.

In 2011 it began the process of expansion, opening BETC London. In 2014, BETC launched BETC São Paulo headed by co-CEOs Erh Ray and Gal Barradas.

BETC’s guidance is for brands and it seeks a subtle balance between strategy and business, creativity and art. In a world where everyone lives connected in continuous time, BETC is prepared to generate multichannel experiences to the consumers of its customers.

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon