Bernbach.
Bernbach is a global bespoke agency exclusively for Volkswagen Group, part of the Omnicom family.
Bernbach is a global bespoke agency exclusively for Volkswagen Group, part of the Omnicom family. It was built in recognition of DDB co-founder Bill Bernbach’s long and successful relationship with the car marque. Bernbach’s famous “Think small” campaign in 1959 for the launch of the iconic VW Beetle broke every advertising convention of its time, and so began the 67-year relationship with VW.
Latest News
Oct. 22, 2026
Doctors Without Borders and Mediaplus Turn Fragrance Advertising into a Statement for Humanitarian Medical Aid
In a media landscape where attention is scarce, humanitarian crises are often pushed into the background
Oct. 22, 2026
Global TDC73 Competition Kicks Off With "Bold" Branding by Grafis Nusantara
This year’s show includes a major overhaul and clarification of the categories, and updated ability to choose specific writing systems on entry