BCG BrightHouse

BCG BrightHouse is a global creative consultancy and the pioneers of Purpose consulting.

BCG BrightHouse is a global creative consultancy and the pioneers of Purpose consulting. With lateral thinking and radical creativity, we create new strategic paths and emotional connections to help our clients solve their biggest challenges and provide them the necessary rocket fuel for change.

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars