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Attention Seekers
Challenging what it means to be the authority in video game marketing.
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Apr. 25, 2019
Xbox promotes a new type of travel with "Visit Xbox" - a tourism campaign for game worlds by McCann London
The campaign will run globally, in over 29 markets.
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Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
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World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness