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4Creative
Channel 4’s in-house creative agency.
+44 (0)20 7306 5191
4creative is Channel 4’s in-house creative agency. We’re about 40 people, who write and produce risky, innovative and culturally potent work across all Channel 4 brands and services.
Yes it’s as fun as it looks.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness