1stAveMachine

A generator for communicative and creative ideas, drawing in audiences by involving them, entertaining them and touching a human emotion.

+1 718-218-8587

We are a generator for communicative and creative ideas, drawing in audiences by involving them, entertaining them and touching a human emotion. We engage people with new perspectives and a reason to think and remember the message. Rooted in a culture of collaboration, we work with agencies and brands to build the most stand out creative ideas.

1stAveMachine has been producing award-winning video, digital and experiential content since 2004. As the company has diversified and expanded, one thing remains the same: a singular vision for stories to share.

Based in New York, 1st Ave Machine is a collective of international directors, artists, designers and scientists.

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars