THIS: Changes Everything

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

THIS™, the UK's fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s.

Credits

Advertising Agency:

St Luke's, London, UK

Joint Chief Creative Officer/Copywriter:

Rich Denney

Art Directors:

Rhianna Travers, Leah Winson

Agency Producer:

Charlie Berry

Agency Planner:

Amelia Markham

Business Director:

Leanne Silman

Senior Account Director:

Claire Smith

Account Executive:

Takbir Rahman

Director:

Glenn Kitson

DOP:

Thomas Tyson-Hole

Production Company:

Apostle Studios

Producer:

Poppy Ashton

Production Manager:

Joss George-Gilbert

Art Department:

Ranya El-Refaey

Food Stylist:

Tanya Sadourian

Stylist:

Nancy Kane

Hair and Make-Up:

Shamirah Sairally

Casting:

LANE Casting

Talent:

Lucy Aarden

Editor:

Pete Fullerton/ Search Party

Post Production:

Creep Studios

Sound Design and Music:

Killer Crab Men

BTS / Social:

Jack Mould, Alex Leggatt

Art Director:

Pete Mould

Art Director:

Pete Mould

Creative Teams:

Rhianna Travers, Leah Winson, Darren Keff, Philip Meyler, Polina Harkin

Agency Producer:

Charlie Berry

Agency Planner:

Amelia Markham

Business Director:

Leanne Silman

Senior Account Director:

Claire Smith

Account Executive:

Takbir Rahman

Photographer:

Gavin Miller

Design:

Pete Mould

Artwork:

Anna Leapman

Retouching:

Dennis Tuffnell

Date:

January, 2025

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon