Terra Chips: Crazy Delicious Vegetables, Influencers
Media Type:
Online
Brand
Agency
Country:
Industry:
TERRA® Chips is relaunching in 2023 with new positioning, quality improvements, redesigned packaging and a marketing campaign by advertising agency Humanaut to reinvigorate the brand. Their campaign "Crazy Delicious Vegetables" introduces TERRA® Chips as the most delicious, craveable form of vegetables on the market. In fact, their exotic blend of vegetable chips, including taro, sweet potato, batata, and parsnip, is perhaps the easiest way to get people to love vegetables. Because let’s face it, normal marketing gimmicks like mascots and influencers just won’t cut it.
Credits
Advertising Agency:
Humanaut, Chattanooga, USAChief Creative Director:
David LittlejohnVP Creative:
Dan JacobsAssociate Creative Director:
Emily DeMarioArt Director:
Patrick HornCopywriters:
Emily DeMario, Steven Preisman, Prit PatelDesigner:
Travis HitchcockSenior Brand Producer:
Ben GortmakerSenior Project Producer:
Jes ShipleyAgency Producer:
Dani HarrisonCreative Coordinator:
Tarrisha HicksProduction Company:
HumanautExecutive Producer:
Tommy WilsonProducer:
Rachel BohanonDirectors:
Emily DeMario, Jeri EduaveDirector of Photography(Food):
Isaiah JayDirector of Photography (Talent):
Jeri EduaveAssistant Director:
Samuel IbachAssociate Producer:
Anna RoncskevitzProduction Coordinator:
Carolita ClausArt Director:
Paul MerchantPost Production Supervisor:
Kyler PotterEditor:
Jeri EduaveAssistant Editor:
Jacob DunnColor:
Annie HuntingtonAudio Mix:
Danny CooperDate:
January, 2023More from Terra Chips
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