Smart: Worries

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

Industry:

Automotive

smart is the first automaker to switch completely from combustion engines to fully electric this year. That’s why the message of the new smart campaign film, picks up on peoples prejudices about electric cars with a good portion of self-irony and a clear solution: drive electric where it makes sense. The film was commissioned by BBDO Berlin and produced by Stink Berlin.

Credits

Advertising Agency:

BBDO Berlin, Germany

Chief Creative Officer:

Till Diestel

Executive Creative Director:

Siyamak Jung

Creative Directors:

Wolfgang Warzilek, Erick Barrios Hernandez

Head of Planning:

Sven Koesling

Group Account Director:

Simone Hoock

Managing Director:

Mark Hassan

Senior Planner:

Anna Dymkowska

Account Manager:

Albert Hornbach

Production Company:

Stink

Director:

Traktor

DOP:

Jo Molitoris

Visual Effects:

Katalyst

Date:

January, 2020

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