Previous Ad
Head & Shoulders: The World's 1st Recyclable Shampoo Bottle Made From Beach
Next Ad
Smart: London
Smart: Paris
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.
Credits
Advertising Agency:
BBDO Berlin, GermanyExecutive Creative Director:
Ton HollanderCreative Managing Director:
Kristoffer HeilemannCreative Director:
Fabiano OliveiraJunior Art Director:
Till OverwienJunior Designer:
Albert PozoSenior Copywriter:
Mike BayfieldAccount Director:
Steffen GüntherJunior Account Manager:
Caspar PongsAgency Producer:
Allison MarkertArt Buying:
Eva A WengenIllustration:
Carlo StangaDate:
July, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon