Samsung: Grassroots Academy

9.0

Media Type:

Film Film

Brand

brand

Agency

agency
Samsung UK has partnered with The Elephant Room to devise a major new grassroots football campaign that will empower Sunday league teams to become champions of creativity and tech. The Grassroots Academy will provide local community support for local teams by helping five clubs to learn vital creative and digital skills through Samsung technology, elevating their clubs’ brand and content, amplified through Samsung channels.

Credits

Advertising Agency:

The Elephant Room, UK

Creative Directors:

Nina Taylor, Jenai Kemal

Creatives:

Luca Corteggiano, Clare D’Andrea, Johnny Cooke

Client Partner:

Amelia Blashill

Managing Director:

Dan Saxby

Head of Strategy:

Matt Bamford‑Bowes

Head of Design:

Khutina Griffiths

Creative Producer:

Benj Opoku

Production Company:

Great Coat

Director:

Sau Ali

Exec Producer / MD:

Simon Oxley

Exec Producer / Head of Production:

Sandra Spethmann

Exec Producer:

Micheal Newton

Exec Producers:

Chris Montego, Ebenezer Thompson, Ose Egbejale/ Zero Formation

Production Company Producer:

Dayo Moshood

Director of Photography:

Louis Brennan

VFX:

Lee Delves

Editor:

Sau Ali

Colourist:

Daniela Rotaru/ Glassworks

Sound Company:

Bubble TV

Sound Post Producer:

Alison Wendt

Sound Design & Mix:

Chris Southwell

Date:

July, 2022

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars