R.S.I. - Road Safety Institute: Scars, 3

8.3

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Greece

Industry:

Public Interest, NGO

In Greece, it is very common to see motorcycle riders not wearing helmets. In Athens, especially during night hours, the percentage exceeds 30%, while in rural areas it is much worse as there is minimal enforcement. At the same time, according to a research by Hellas Direct, more than 50% of accidents occur at short distances, which often serve as the excuse for not wearing a helmet. (Research data: According to data from Hellas Direct, for 2023, most accidents, with a significant difference (39.84%), occurred very close to home, at a distance of only 2.5 km! Accidents also happen in the next 2.5 km (15.10%), so if we look at it cumulatively, over half of the collisions (55%) occur within a 5 km radius of our home.)

Credits

Advertising Agency:

The Newtons Laboratory, Athens, Greece

Creatives:

Andreas Grigoriadis, Giannis Sorotos, Dimitra Andrikopoulou, Panos Nouveloglou, Giorgos Panagiotopoulos

Photographer:

Marios Theologis

Date:

September, 2024

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon