R.S.I. - Road Safety Institute: Hot Asphalt
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Thousands of hospital visits could have been avoided if riders had worn their basic protective gear. In Greece, we make sure to wear sunscreen — to protect ourselves from the sun. And yet, scorching asphalt doesn’t just cause burns. It causes injuries, pain, surgeries, and scars that last a lifetime. Prevention isn't just for the beach. It's for the road too.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Director:
Giannis SorotosArt Director:
Markella PlianthouCopywriter:
Dionysia LampadariouDate:
July, 2025More from R.S.I. - Road Safety Institute
R.S.I. - Road Safety Institute: IV Drinks, 3
9.0
R.S.I. - Road Safety Institute: IV Drinks, 2
9.0
R.S.I. - Road Safety Institute: IV Drinks, 1
9.0
R.S.I. - Road Safety Institute: Vacation, 2
10.0
R.S.I. - Road Safety Institute: Vacation, 1
9.5
R.S.I. - Road Safety Institute: Flowers, 3
10.0
R.S.I. - Road Safety Institute: Flowers, 2
10.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Doctors Without Borders and Mediaplus Turn Fragrance Advertising into a Statement for Humanitarian Medical Aid
In a media landscape where attention is scarce, humanitarian crises are often pushed into the background
Oct. 22, 2026
Global TDC73 Competition Kicks Off With "Bold" Branding by Grafis Nusantara
This year’s show includes a major overhaul and clarification of the categories, and updated ability to choose specific writing systems on entry