R.S.I. - Road Safety Institute: Scars, 1

9.3

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Greece

Industry:

Public Interest, NGO

In Greece, it is very common to see motorcycle riders not wearing helmets. In Athens, especially during night hours, the percentage exceeds 30%, while in rural areas it is much worse as there is minimal enforcement. At the same time, according to a research by Hellas Direct, more than 50% of accidents occur at short distances, which often serve as the excuse for not wearing a helmet. (Research data: According to data from Hellas Direct, for 2023, most accidents, with a significant difference (39.84%), occurred very close to home, at a distance of only 2.5 km! Accidents also happen in the next 2.5 km (15.10%), so if we look at it cumulatively, over half of the collisions (55%) occur within a 5 km radius of our home.)

Credits

Advertising Agency:

The Newtons Laboratory, Athens, Greece

Creatives:

Andreas Grigoriadis, Giannis Sorotos, Dimitra Andrikopoulou, Panos Nouveloglou, Giorgos Panagiotopoulos

Photographer:

Marios Theologis

Date:

September, 2024

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