R.S.I. - Road Safety Institute: Flowers, 1

9.5

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Greece

To mark its 20th anniversary, the Road Safety Institute of Greece (I.O.AS.) Panos Mylonas launched a powerful campaign that redefines the symbolism of flowers

Credits

Creative Directors:

Giannis Sorotos, Dimitra Andrikopoulou

Art Director:

Eirini Tzioti

Copywriters:

Dionysia Lampadariou, Christos Tsirigotis

Account Director:

Giorgos Panagioropoulos

Photographer:

Tassos Vrettos

Date:

May, 2025

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