PUMA: Welcome Unbored

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Recreation, Leisure, Sports

In 2022, PUMA is reviving an icon of the 80s and 90s. Launched to high school and college basketball players in the US by PUMA, the model was available in many university colors and drew attention on the courts thanks to its advanced stability and cushioning, the famous ANTI SHOCK SYSTEM. The variety of colors captivated a broader population than just those in the basketball community, and spread through American streets from ‘88 through the early 90s.

Credits

Advertising Agency:

LaFourmi, France

Agency Management:

Thibaut Cornet, Céline Jobert

Creative Director:

Clément Cimarro

Copywriter:

Clément Cimarro

Strategic Director:

Jordane Rabute

Client Director:

Louis Pierre-Adolphe

Account Manager:

Mikael Ramirez

Head of Advertising:

Laura Conroy

TV Production and Art Buying:

Barbara Vaira

Print Art Directors:

Coralie Mapouata-Barlerin, Julien Hablainville

Production Company:

HVH

Director:

Frédéric De Pontcharra

Producer:

Nils Haagensen, Maxime Bouyer

Production Director:

Adèle Barach

Directory of Photography:

Madhi Lepart

Set Designer:

Lucie Libotte

Wardrobe:

Axelle Gomila

Make-Up:

Pauline du Manoir

Hair:

Manon Cana

Post-Producer:

Damien Fernandez

Chief Monteur:

Antoine Deslandes

Assistant Monteur:

Nicolas Macé

Visual Effects:

Mathematic Studio

Line Producer:

Claire English

VFX:

Daniel Rodriguez

Executive Production:

Falka

Producer:

Joseph Petitpain

Composer:

Senbeï

Sound Design:

Samuel Jurkovic

Photographer:

Louise Carrasco

Producer:

Adèle Villemin

Production Assistant:

Bianca Javogue

Date:

June, 2022

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars