Puma: Play Forever
Media Type:
Digital
Brand
Agency
Country:
Industry:
Premiership football club Manchester City have launched their new 22/23 season kit which is designed by PUMA with a retro feel. The kits are inspired by legendary midfielder, Colin Bell who is widely regarded to be one of the club's finest-ever players during the late 60s and 70s, and the design pays homage to an amazing legacy while looking to the future of the club, and fan culture of today. With the concept of ‘Play Forever’, the new kit takes the iconic Man City sky blue but uses a central club crest to evoke the City shirt designs of the past.
Credits
Advertising Agency:
DUDE, LondonDate:
May, 2022More from Puma
Ad of the Day | Puma: 70th Anniversary of Club Sporting Cristal
9.0
PUMA and Premier League: Have a Ball
9.7
Ad of the Day | Puma and A$AP Rocky: Streetwear and Motorsports
10.0
Puma: The Story is Being Written Beneath Your Feet
10.0
Puma: Fearless
9.5
PUMA: Welcome Unbored
10.0
Ad of the Day | Puma: She Moves Us
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon