Protergia: Winter Lover
Media Type:
TV
Brand
Agency
Country:
Industry:
Greece isn't a winter destination for a reason. Therefore, it's in the DNA of Greeks to favour warmer temperatures (and of course a warm house is an expensive thing). Still, there are a few that oppose this. A silent minority that dares to prefer winter to summer. And they are silent for a reason, as Greek people don't debate over this matter. The Winter Lover campaigns plays with this insight in a humorous way. And although, as mentioned, there is no room for debate, Protergia still claims that it is okay to favour winter… especially if you have the Double Energy Value. Although you might find yourself enjoying the season alone.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Directors:
Andreas Grigoriadis, Giannis Sorotos, Dimitra AndrikopoulouArt Directors:
Ioanna Terekidou, Panos NouveloglouAccount Director:
Maria FoskolouAccount Supervisor:
Agapi GkotsikaAccount Executive:
George MitsoulasProduction Company:
Filmiki ProductionsDate:
December, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars