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Protergia: Silver Love
Media Type:
Film
Brand
Agency
Country:
Industry:
How does love make you feel? How young do you feel when you fall in love?
Love knows no age. And yet, many believe that at some point, we should stop falling in love, stop starting over, stop dreaming. But life has other plans. In the so-called silver age—a time often seen as an ending—many people are proving it's actually a new beginning. They rediscover curiosity, the desire to explore new hobbies, new experiences—and yes, new love. Protergia stands by them, offering programs and benefits that allow them to live freely, with energy, security, and independence. In our new film, we follow two people in their silver age as they do something many believe is reserved for the young: they start over. Because there's no moment in life that can't become the beginning of a brand-new story.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Directors:
Andreas Grigoriadis, Giannis Soroto, Dimitris VikelisArt Director:
Danai VlassopoulouProduction Company:
Boo ProductionsDirector:
Argyris PapadimitropoulosD.o.P:
Giorgos KarvelasEditor:
Panos DaoultzisColor:
Agelos MantziosSong:
Haroula Alexiou/ Gia ena tangoSound:
BounceDate:
May, 2025
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