PETA UK: It's Time We Grew Up
Media Type:
Experiential
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Industry:
Some thought it was hilarious, while others looked disturbed – this is how Londoners reacted to a grown man rocking a nappy, riding a tricycle, playing with his food, and asking shocking favours.
Like all mammals – including humans – cows produce milk for their babies. There's something truly sinister about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for him or her can be consumed by humans – and adult humans, no less. Humans are the only species on the planet to drink milk as adults – and the only one to drink the mammary secretions of other animals.
Credits
Advertising Agency:
Don't Panic London, UKDate:
February, 2019
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