PETA: Last Longer, Go Vegan
Media Type:
TV
Brand
Agency
Country:
Industry:
Following on from the “Stronger Than Your Prejudice” campaign you featured last month, PETA, in collaboration with SAMY, has launched the sequel “Last Longer, Go Vegan”.
Running across Instagram, YouTube, and TikTok, the campaign features a 30 and 60 second short that creatively depicts various ways of masking erections through a series of cheeky wordplays, including a “HARD cover book” and a “DOUBLE PACKAGE box”.
It uses humour to spotlight research from PETA linking a plant-based diet to 13.5% firmer and five times longer-lasting erections.
Talking about the previous PETA campaign, Santi Lucero, Global CCO of SAMY, said, “Making brands matter requires cultural relevance. When a brand understands the symbolic tension within its audience and responds in a way that feels native to culture, it earns attention and drives real behavioural change.”
Credits
Advertising Agency:
Samy AllianceGlobal CCO:
Santiago LuceroCreative Director:
Mariano DuhaldeCopywriter:
Nicolas LarroquetArt Director:
Adrian ReyAccount Director:
Santiago LuceroStrategy:
Santiago LuceroClient Lead:
Mimi BekhechiProduction Company:
CONTRARIODirector:
Victor Aguilar ZipiExecutive Producer:
Pablo HerasDirector of Photography:
Carlos RodilSound:
Martín JimenezStylist:
Oscar GüimareiDate:
June, 2026
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