People Like Us: Autocorrected Pay Gap
Media Type:
Online
Country:
Industry:
Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities.
Credits
Advertising Agency:
Worth Your WhileCEO:
Morten IngemannCo-Founders:
Darain Faraz, Sheeraz GulsherDate:
April, 2023More from People Like Us
Ad of the Day | People Like Us: Name Bias
9.0
People Like Us: Signatures For Signatures
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
