Optic 2000: Visually Impaired
Media Type:
Film
Brand
Agency
Country:
Industry:
A concept conceived and orchestrated by Australie.GAD for Optic 2000, a French network of opticians, offering a new perspective on the visually impaired with the Optic 2000 Group’s foundation and the Valentin Hauÿ Association, named for the founder of the first school for the blind in 1785, where Louis Braille was educated. The concept involves a unique photo exhibition entirely created by artificial intelligence based on memorable mental images described by visually impaired individuals.
Credits
Advertising Agency:
Australie.GADCO-President:
Gilles MassonAssociate General Manager:
Philippe BoucheronAssociate General Manager:
Thierry TaglioniAccount Director:
Margaux GillesAccount Manager:
Ulysse BoudotProject Manager:
Margot CharrierArtistic Directors:
Tom Camus, Guillaume Paulus, Charles CoussotCopywriters:
Tom Camus, Guillaume Paulus, Barthélémy DesplatsDigital Art Directors:
Alix Chabagny, Quentin SautourWeb Developer:
Frédérique DevauxHead of Production:
Thomas LaurentCreative Producer:
Jean-Luc ChirioPhotographer:
Marc Da Cunha LopesPost-Production:
FirmSound Post-Production:
PloufDirector:
Nan FeixExecutive Producer:
Marine GarnierCommunications Director:
Sandrine LadouxAdvertising/External Communications Manager:
Pierre VinogradoffCommunications Director:
Emilie Lebre/ Valentin Hauy AssociationMusic:
Geist rougeComposer:
Flavien BergerDate:
April, 2023More from Optic 2000
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