Pair: Pair Visual Identity
Media Type:
Print
Brand
Agency
Country:
Industry:
Creative company Mrs&Mr has rebranded all design elements for eyewear startup Pair to differentiate it from other trendy brands in the category. The design directive was to develop Pair’s brand positioning using a distinctive visual identity system imbued with an infectious sense of joy and optimism that comes from the ability to express one’s individuality through accessible yet customizable eyewear. Or, in the brand’s words, “One Pair, Infinite Style.” The project touched all aspects of the product experience, packaging and communications.
Credits
Advertising Agency:
Mrs&Mr, NY, USAChief Creative Officer:
Kate WadiaChief Strategy Officer:
Daniel WadiaArt Director:
David ZoppiDesigners:
Arian Franz, Austin WelchStrategy Director:
Maya KincaidPhotographer:
Henry HargreavesDate:
October, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon