Archer Roose: Into the Metaverse
Media Type:
TV
Brand
Agency
Country:
Industry:
While every brand is racing toward the new technological playground known as the metaverse, Archer Roose Wines has decided to take a different approach—one that embraces that many consumers are actually confused about what the metaverse actually is. With the release of a new spot, co-owner and Chief Creative Officer Elizabeth Banks (Hunger Games, The 40-Year-Old Virgin, etc.), attempts to experience Archer Roose’s new varietal, Bubbly Rosé, in the metaverse. But Banks is confused and mistakes a pair of sunglasses for a VR headset, resulting in her experiencing nothing more than the real world—only at a slightly darker tint.
Credits
Advertising Agency:
Colossus, USAECD/Copywriter:
Greg AlmeidaECD/Art Director:
Travis RobertsonArt Director:
Tyler Sugg, Armeen ShaidaniCopywriter:
Jillian ApatowExecutive Producer:
Nicole Hollis-VitaleAssociate Producer:
Samantha DerderianManaging Director:
Jon BalckAccount Director:
Hayley RichardsAccount Coordinator:
Sebastian MolinaProduction Company:
Community FilmsDirector:
Nat PriscoLine Producer:
Nessie ClarkeDP:
Don DavisPhotographer:
Kim NewmoneyStills Production:
RedEye Reps/ Kim Newmoney PhotographyLine Producer:
Lucia TranEdit:
Forage EditEditor:
Kelly HansenFinishing:
Zero VFXColor Correct:
Company3Colorist:
Tim MasickExecutive Producer:
Ashley McKimProducer:
Kevin BrehenyMix and Sound Design:
Mike SecherDate:
October, 2022
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