McDrive: Steering Wheel

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

Steering Wheel

Credits

Advertising Agency:

Leo Burnett, Milan, Italy

Executive Creative Directors:

Lorenzo Crespi, Selmi Barissever

Creative Director:

Nicoletta Zanterino

Senior Art Director / Illustrator:

Lola Manrique

Senior Copywriter:

Simone Romani

Junior Copywriter:

Riccardo Baita

Head of Client Service Director:

Acsinia Messina

Retail Consultant:

Paola Di Sciascio

Account Manager:

Francesca Bertocco

Account Executive:

Serena Giuliani

Head of Planning:

Ilaria Fruscio

Senior Strategic Planner:

Ornella Vittorioso

Strategic Project Manager:

Simona Ventrella

Date:

February, 2020

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