McDonald's: Urban

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Uruguay

Industry:

Food

To communicate that McDonald's has 24 hour service Cámara/TBWA did a visual synthesis where they showed the time-lapse of a night through a long exposure photograph of a full starred sky with a Mc Donald's restaurant in front of it.

Credits

Advertising Agency:

Cámara/TBWA, Montevideo, Uruguay

Creative Directors:

Chris Garbutt, Gabriel Lista, Diego Varela, Germán Ferrés

Art Directors:

Marjorie Vardo, Carolina Faget, Lucía Echeverrigaray

Copywriters:

Carolina Faget, Lucía Echeverrigaray

Photographer:

Franck Bohbot

Director of Art Production:

Teresa Rad

Retouching:

DFactory

Client Approval:

Guillerme Coe, Lucas Fernández, Luciana Pasos

Date:

April, 2019

Latest News

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet