McDonald's: The Big Hack

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Publicis Peru, one of the most renowned agencies in the industry, has brought to life “The Big Hack,” a campaign that amplifies the voices and creativity of children and young people across all McDonald’s ads to promote Gran Día, a day of solidarity in which 100% of Big Mac sales are directed to helping Ronald McDonald House and SOS Children’s Villages Peru.

Credits

Advertising Agency:

Publicis Worldwide

Date:

November, 2024

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon